Skip to main content

Sainsbury’s Charity of the Year

By 25th July 2018July 18th, 2022No Comments

We are thrilled to announce that Approach has been selected as Sainsbury’s Stoke Charity of the Year 2018/2019; thanks to customer online and in-store voting.

Last week Approach received the wonderful news that we would be going into partnership with Sainsbury’s Stoke for the coming financial year. This is a really exciting opportunity for us at Approach as well as the Sainsbury’s store located on London Road in Stoke town centre.

Together with the store manager and staff team at Sainsbury’s we are hoping to hold a variety of in-store fundraising activities to allow us to raise essential funds to maintain and improve the services we provide here at Approach.

Aside from fundraising, we would like to work closely with the store to provide dementia awareness training to store staff in order to make the team aware of the issues and concerns experienced by some people with dementia when shopping. In doing this, we will be working together to create a more dementia friendly shopping experience.

We are also hoping this relationship will allow us to be more accessible to you and our community! We would love to regularly visit the store to hold drop in sessions so our staff team can address your dementia related concerns and queries.

Last week we visited the store to meet with the store manager and some of the staff team and dropped off a number of our collection tins which you may have already seen at the end of each checkout!

Please keep a look out for our Approach logo while you’re at the checkout and drop in any loose change you can donate-every penny you donate will go towards Approach services and will make a huge difference to the work we can do!

Thank you to everyone who voted for Approach as Sainsbury’s Stoke Charity of the Year online or using the in-store counters. We are all looking forward to working with Sainsbury’s over the next year and we are excited about what both organisations will be able to achieve.

Please remember to check back on our news page to watch how this partnership progresses.

For more information and to keep up to date with what’s going on here at Approach sign up to our mailing list below.

Subscribe to our Mailing List

MailChimp Signup

Alternatively, you can contact us here.